Asia Auto Market

When it comes to proving off-road capability, controlled laboratory tests and smoothed-out proving grounds can only reveal so much. True mechanical validation requires punishment under extreme real-world conditions. Spanning over 2,100 kilometers across demanding tropical terrain—ranging from mud-filled eucalyptus plantations and swollen river crossings to rutted mountain passes—the Asia Cross Country Rally (AXCR) is widely […]

In the global race toward decarbonization, the automotive industry has largely gravitated toward battery-electric vehicles (BEVs). However, motorsport demands sustained high performance, light weight, and rapid refueling—areas where heavy lithium-ion battery packs face severe physical constraints over long distances. Across Asia, a parallel revolution is unfolding: utilizing the extreme crucible of endurance racing to prove